Beverly Hills, CA—Croft at Melrose Place is not even fully built yet and it’s already winning awards. etco HOMES and architect team Kevin TsaiArchitecture were recently honored with the “Under Construction” Award for this upcoming new-home community at the 48th Annual Los Angeles Architectural Awards. The award was presented during a gala luncheon hosted by the Los Angeles Business Council at the Beverly Hilton Hotel in Beverly Hills.


Croft is a new community of 28 two- and three-level luxury townhomes coming soon to West Hollywood. The highly anticipated residences feature one to three bedrooms and up to three and one-half baths in up to 2,762 square feet with coveted features including verandas and rooftop decks. Touted for its handsome, modern yet inviting architecture, Croft was among approximately 40 residential, retail, and commercial projects to be celebrated at the luncheon.

“We are extremely pleased to have been recognized by the Los Angeles Business Council for our exciting new community that is currently under construction in West Hollywood,” said Afshin Etebar, President. “etco prides itself on creating exceptional new home environments, and our commitment to architectural distinction is a key part of that equation. What our architect Kevin Tsai has created and what we together have developed is a new vision for luxury living, and one that we are confident discerning buyers will embrace as enthusiastically as did the judges of the Los Angeles Architectural Awards.”

The annual awards ceremony and luncheon honorsarchitectural projects that realize design innovation and use architecture to contribute to society. This year’s event drew more than600 participants who enjoyed a keynote address by world-renowned architect and winner of the 2014 Pritzker Architecture Prize, Shigeru Ban.

About etco HOMES

Founded in 1989 by the Etebar family, etco HOMES is a versatile boutique builder known for its commitment to quality, detail, and exceptional customer service. The independent and privately-owned firm builds a wide range of residential and commercial properties from contemporary townhomes and luxury custom homes to mixed-use office, retail, and industrial properties. The firm has grown over its history by remaining philosophically conservative and financially strong. The firm is led by co-founders Afshin Etebar, President, and Bob Etebar, Principal and Chief Operating Officer.

etco HOMES has several current and future luxury new-home communities throughout Southern California and was named one of the Top 25 Homebuilders in LA County by the Los Angeles Business Journal. The recognition highlights the builder as one of the most influential residential developers in the county.