etco HOMES honored with top architectural prize for upcoming West Hollywood community

Beverly Hills, CA—Croft at Melrose Place is not even fully built yet and it’s already winning awards. etco HOMES and architect team Kevin TsaiArchitecture were recently honored with the “Under Construction” Award for this upcoming new-home community at the 48^th Annual Los Angeles Architectural Awards. The award was presented during a gala luncheon hosted by the Los Angeles Business Council at the Beverly Hilton Hotel in Beverly Hills.

Croft is a new community of 28 two- and three-level luxury townhomes coming soon to West Hollywood. The highly anticipated residences feature one to three bedrooms and up to three and one-half baths in up to 2,762 square feet with coveted features including verandas and rooftop decks. Touted for its handsome, modern yet inviting architecture, Croft was among approximately 40 residential, retail, and commercial projects to be celebrated at the luncheon.

“We are extremely pleased to have been recognized by the Los Angeles Business Council for our exciting new community that is currently under construction in West Hollywood,” said Afshin Etebar, President. “etco prides itself on creating exceptional new home environments, and our commitment to architectural distinction is a key part of that equation. What our architect Kevin Tsai has created and what we together have developed is a new vision for luxury living, and one that we are confident discerning buyers will embrace as enthusiastically as did the judges of the Los Angeles Architectural Awards.”

The annual awards ceremony and luncheon honorsarchitectural projects that realize design innovation and use architecture to contribute to society. This year’s event drew more than600 participants who enjoyed a keynote address by world-renowned architect and winner of the 2014 Pritzker Architecture Prize, Shigeru Ban.

About etco HOMES

Founded in 1989 by the Etebar family, etco HOMES is a versatile boutique builder known for its commitment to quality, detail, and exceptional customer service. The independent and privately-owned firm builds a wide range of residential and commercial properties from contemporary townhomes and luxury custom homes to mixed-use office, retail, and industrial properties. The firm has grown over its history by remaining philosophically conservative and financially strong. The firm is led by co-founders Afshin Etebar, President, and Bob Etebar, Principal and Chief Operating Officer.

etco HOMES has several current and future luxury new-home communities throughout Southern California and was named one of the Top 25 Homebuilders in LA County by the Los Angeles Business Journal. The recognition highlights the builder as one of the most influential residential developers in the county.

Scott Espenshade2018-06-21T23:27:18+00:0021 Jun 2018|

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*50K Your Way incentive applies only to homes going to contract as of November 14, 2022, through December 31, 2022. Offer is available for a limited time only and applies only to the actively selling communities featured. Maximum promotion value $50,000. Not all offers will be available at every community. 50K Your Way is an incentive program in which the Buyer will be credited up to $50,000 to apply to loan rate buydown, purchase price reduction, closing costs, HOA dues or a combination thereof. 50K Your Way is available only on homes that have been released for sale and are scheduled to close within 45 days of the contract being signed. The 50K Your Way incentive program is subject to change or withdrawal at any time without notice and is not valid on contract re-writes or prior sales. The 50K Your Way incentive may not be redeemed for cash or equivalent. Underwriting, loan qualification, and program guidelines applicable to Buyer’s loan may impose maximum seller contribution limitations which restrict or limit the total amount of the 50K Your Way incentive that may be available to Buyer. Application of amounts totaling less than $50,000 of the 50K Your Way incentive limits Buyer’s total incentive received to the amount actually applied, and Buyer is not entitled to any funds in excess of the amount actually applied to the Buyer’s selected incentive options. Rate Lock holds are subject to rules and conditions set forth by the Preferred Lender. Interest rates may not be available at time of loan commitment or closing. Buyer is not required to obtain financing through etco Homes’ Preferred Lender to purchase a home, but the 50K Your Way incentive is available only to Buyers who finance through etco Homes’ Preferred Lender. etco Homes’ Preferred Lender is not affiliated with etco Homes or any of its affiliates. etco Homes and its affiliates have no control over credit approval. Other restrictions and conditions will apply. This is not an offer to lend nor an offer to enter into an interest rate discount agreement which can only be made in writing. This is not an offer to sell nor is it a solicitation of an offer to purchase real property. Where applicable, you must obtain the “Public Report” or its equivalent required by federal and/or state law and read it before signing anything. Other restrictions and conditions will apply. See an etco Homes Sales Representative for further information. Void where prohibited. Equal housing opportunity. November 2022.

etco HOMES honored with top architectural prize for upcoming West Hollywood community

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