Perched on the seaside cliffs of one of Southern California’s most coveted neighborhoods, One Coast is the first collection of new construction homes in the Pacific Palisades in years. Featuring sleek and modern interiors inspired by California’s quintessential laidback lifestyle, these new luxury residences from developer etco Homes invite homebuyers to embrace outdoor living and aim to help ease the stress of navigating our New Normal.

One Coast provides homeowners with a slew of luxe amenities perfect for today’s socially distant age. Residents at the new address can say goodbye to the days of traditional grocery shopping, prescription pickups, dry cleaning drop-offs, package pickup and more thanks to the exclusive suite of on-request concierge services powered by Hello Alfred. One Coast residents can arrange additional concierge services through Hello Alfred including personal training, home organization using the KonMari method, car washes, guided hiking journeys and much, much more. To minimize face-to-face contact, homeowners can book services remotely and communicate via chat, in-app email or phone as an alternative to in-person assistance. Package delivery notification can be completely automated and managed via app, text or email notification.

“One Coast offers residents an unparalleled lifestyle and the culmination of everything that Southern California is famous for – from iconic surf breaks and seaside parklands to mountain trails – all within close reach,” said Afshin Etebar, President of etco Homes. “As buyers value the home as a sanctuary now more than ever, we have seen these spacious homes with nearby hiking amenities resonate extremely well with buyers. The strong demand that we have experienced to date at One Coast is a testament to the fact that homebuyers in Southern California value an oceanfront lifestyle that cannot be found elsewhere in Los Angeles. We are excited to continue welcoming our new residents home to One Coast.”

Comprised of 53 residences offering ocean-to-mountain panoramic views, One Coast welcomes homebuyers with expansive veranda decks, direct access elevators, private garages, oversized great rooms and prime access to nearby hiking trails. Available as single-level flats and multi-level luxury townhomes, these two- to five-bedroom residences range from 2,810 to 5,017 square feet and each floorplan is designed to maximize ocean views and capitalize on the natural beauty of the Pacific Palisades. Each residence embraces a contemporary beach aesthetic while customized materials and finishes throughout evoke an earthy, yet sophisticated vibe in each home.

For more information on One Coast, please visit